In 2025, MIA Assurances takes a bold step forward in innovation by fully digitalizing its sales process. The objective is to deliver a simplified, secure, and seamless experience — benefiting both clients and internal teams.
A Transformation Driven by Listening and Efficiency
Since its inception, MIA Assurances has established itself as a key player in employee benefits, with an approach rooted in transparency, proximity, and high-quality advice. In a landscape where companies’ expectations evolve rapidly, the challenge is clear: combine human expertise with technological solutions to enhance responsiveness and clarity.
With this in mind, the firm has launched a fully digitalized customer journey, integrating every stage of the subscription process end-to-end. This strategic initiative reflects MIA Assurances’ commitment to simplifying procedures while ensuring regulatory compliance and high-quality customer support.
A Customer-Centric Sales Journey
The new digital framework covers the entire sales cycle, from the initial simulation to employee enrolment, including electronic signatures and automated contract transmission. Concretely, it means the following:
- A multilingual company portal with an intuitive interface, allowing users to compare offers using a star-based rating system and view real-time budget estimates.
- A secure electronic signature system, powered by YouSign, streamlining the subscription process and reducing manual exchanges.
- Automated, personalised emails guiding each step with clarity and responsiveness.
As a result, each corporate client experiences a clear, guided, and reassuring process — a real asset in an often-complex regulatory environment.
Tangible Advantage for the Sales Teams
The benefits of digitalisation go beyond customer experience. It also transforms the daily work of MIA Assurances consultants, who now operate with a centralised and optimised tool:
- Simplified client file tracking, with real-time visibility on the current status.
- Ready-to-use bilingual email templates for fast and consistent communication.
- An integrated marketplace to propose personalised solutions in just a few clicks.
- Reduced administrative burden and time savings, allowing teams to focus on guidance and advisory services.
This improved flow enables teams to maintain high standards while boosting their capacity to manage complex, multi-stakeholder requests — especially in the context of group contracts.
Automation at the Service of Compliance
Automation is not just about convenience — it also ensures legal security throughout the subscription journey. Thanks to the APIsation of 1SURE offers, data is transmitted in real-time to the Henner administrator, with no manual intervention required.
Regulatory compliance is further strengthened through the integration of Efficiale — a solution specialised in anti-money laundering and counter-terrorist financing (AML-CTF), asset freezing management, and ultimate beneficial owner verification.
By partnering with trusted organisations such as AXA France, GSMC, Henner, LYA Protect, and Efficiale, MIA Assurances commits to delivering impeccable service — both technically and legally.
A New Platform for Business Introducers
And MIA Assurances is not stopping there. A new space is currently being developed for prescriber partners (accountants, lawyers, payroll firms). The objective: to provide a clear, collaborative interface that simplifies their clients’ administrative management and strengthens their collaboration with MIA.
This tool will allow partners to track cases in real time, access essential resources, and gain greater autonomy — all while being supported by MIA’s teams.
Towards an Enhanced Client Relationship
Through this digital shift, MIA Assurances reaffirms its mission: to simplify access to social protection without compromising expertise or the human touch. By automating what can be automated, the company frees up time and energy to focus on what truly matters: the quality of client relationships and strategic support for business leaders and HR professionals.